April 7, 2008
Linked In has improved amazingly in the last 12 months since the threat of Facebook I suppose they had to.
Company Profile
I love the way that they have introduced a facility to
which provides lots and I mean lots of information on the company that an individual works for. It shows
- a company summary,
- a list of employees who are in your network,
- popular linked in people
- related companies
- top job titles
- top universities
Unlike Facebook Linked In in the professional context becomes more and more useful the more you use it. They only add functionality if it is to be useful to the users.
I found my most recent role via a cold email after searching linked in by my geographical area, fantastic result.
How do you use Linked In?
April 4, 2008
MMS is DEAD Its been 7 years since we started work on MMS and will be 6 years in August since the much hyped launches of the service by all of the mobile operators in the UK. So where are we with this service, the supposed launch pad to 3G? Most people I speak to in the mobile industry wrote it off 2 or more years back. Usage is climbing as the usability and penetration of good devices increases. But it hasn’t gone through the rapid increase of usage we witnessed with SMS in the early naughties or the increase in WAP requests in recent years. I am sure there haven’t been too many MMSC capacity upgrades required yet. Only in America Its widely reported in the US that MMS volumes are sky rocketing though, maybe because of the relative newness of mobile messaging (no major sms legacy) or the fact that most contracts come with high numbers of MMS bundles built in. Maybe there is just more to photo and video in America. MMS Re-suss? Is it possible for this service to be brought back from the dead? I believe so, but I am the minority. Its my baby and in the immortal words of Radiohead - I want to pull it out of the air-crash.Lots of good has been done by the operators, equipment vendors and device manufacturers (apart from my friends at apple).
- improved provisioning
- improved device interoperability
- ease of use of MMS application on phone
But more needs to be done. I will add blogs discussing what I think we can do to re-suss MMS on the following topics.
- Retail Pricing
- Viral Content
- Wholesale and Premium Rates
- MMS as a Bearer for lots of stuff
- Its role in Mobile Marketing and Advertising
- Let Charities utilisse it
Please let me know what you think about mms by posting comments here or emailing at chris <dot> book <at> mobilize <dash> consulting <dot> com
April 3, 2008
Blogging Dead? Well I have not really got into this blogging lark yet and everything I read by everyone else is saying that in depth blogging is dead or dying. People are moving to the easy life of short posts like twitter or using QIK to post a live video. If there is someing interesting going on then they will create a tinyurl and post it to twitter.I guess there will always be room for some comment on blogs but maybe submitting a Twit or uploading you comments via SMS or MMS is the future, what do you think? Nokia N95Got the N95 finally from Orange today. Works a treat best Nokia yet, apart from the Nokia 7650 that is still my best ever phone, but thats cause MMS is my baby - some <wrongly> say I invented because I go on about it - but thats for another blog post.
Mac Book Battery Also my Mac Book battery had packed up - the black cross of death appears where the percentage charge should be - I need to wait a week for a replacement battery. Not happy but the customer service at Farpoint Developments in Bath was as excellent as ever.
February 11, 2008
Dont tell moverley but *they* are here. And right next to the orange stand too.
February 11, 2008
Not the most exciting brand in the world. Wwwyzzywwyzz
February 11, 2008
It takes 30 mins to get a coffee but its full of mobile fun. Where are all the ex orange people i wonder?
February 11, 2008
The view from the conference could look good even though full of suits.
